BERLIN – Sony scored a “watershed moment” in its history yesterday (Sept 4), according to CEO Kazuo Hirai, when they launched a lens attachment capable of taking top digital camera quality pictures on iOS and Android smartphones along with their new Xperia Z1 smartphone.
Mr Hirai made the comments at a press conference in Berlin as part of Sony’s programme for the IFA consumer technology convention, where he also showed off the company’s latest laptops and efforts in the field of digital imaging.
The prime announcement of the night was of course the two camera lenses which could be attached to almost any Apple or Android smartphone — a move that was widely applaud by the audience.
The Cybershot QX100 and QX10 — which will be available in Singapore from October— will fit smartphones that are between 54 and 75mm wide and no more than 13mm thick.
The QX10 weighs only 105g and comes with an 18.2-megapixel Exmore R CMOS sensor whereas the QX100 has a large 1.0type Exmore R CMOS sensor with 20.2 megapixels. Connecting either of the two lens to your smartphone can be done either through Wi-Fi, Near Field Communications (NFC), and Sony’s PlayMemories mobile application.
At the trade show Sony also announced the successor to its highly popular Xperia Z smartphone — the Xperia Z1.The device will be released this month and will have a 5-inch Full HD Triluminous screen and was intoduced by Mr Hirai as a product that “can only come from Sony”.
The Xperia Z1 will also have a longer lasting battery and faster processor than its previous versions and will be completely waterproof but the biggest change is in the camera department.
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Source:
http://www.kindletechno.com/sony-marks-watershed-moment-at-ifa-2013.html