Lenovo expects hybrid computers – which can turn from laptops into tablets with a flick of the lid – will drive growth in the ailing PC market and win back consumers who are attracted by sleek, lightweight tablets, the company said Thursday.
For this purpose, the Chinese company is launching a range of new computers based on its Yoga platform and intended for buyers who want to be able to use their device in the office, in bed or in the kitchen.
Gianfranco Lanci, President for Europe, Middle East and Africa, told reporters at Berlin’s annual IFA gadget show that Lenovo anticipated a change in the usage pattern.
Lenovo, which bought IBM’s computer business in 2005, became the world’s top PC maker surpassing HP in the second quarter, with 16.7 percent market shar . But just like other manufacturers, it has struggled with declining consumer demand for desktop and laptop models.
In response, Lenovo is rolling out more hybrid, or multi-mode, computers.A few, like Lenovo’s new Yoga 2 Pro, can also be put up like a tent or stand with the keyboard folded back for movie viewing and video chat.
Source:
http://www.kindletechno.com/lenovo-perceives-pc-market-growth-in-hybrid-models.html