I often suggest that authors promote their books through their own blogs. But you can also get exposure on other people’s blogs. Here are some tips:
• Do an Internet search for blogs focusing on the subject, genre or theme of your book. For my new mystery novel, Catnapped, I seek out blogs related to mystery writing and those featuring cats.
• Streamline your search by locating blog directories. Most are separated into categories.
• Spend some time at each potential blog. Find out if they post guest blogs. Does the blogger interview authors? Do they review books?
• Contact those bloggers that provide the sort of coverage you require—they have a large following of visitors interested in the topic or genre of your book, and they welcome author participation.
• Follow through with what you say you’re going to do and do so in a timely manner. This might be to send a copy of the book and a jpeg of the cover. Or you might write a guest post on an agreed upon topic.
• Watch for comments after the post goes live so you can respond where appropriate.
• Always thank the blogger for the opportunity.
A caution: Check the date of the last post at the blog site. How often does this blogger post? How many comments does the blogger attract? If there’s little activity at the blog site, your book won’t be noticed.
For over 250 more ideas for promoting your book, enhanced by anecdotes from two dozen professionals and authors, read “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” It’s at Amazon.com in print, Kindle and audio and at most other online and downtown bookstores. Or order it here: http://www.matilijapress.com
For a fun read, check out Patricia’s first novel—Catnapped, a Klepto Cat Mystery. It’s on Kindle only. http://amzn.to/14OCk0W
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http://www.matilijapress.com/publishingblog/?p=2982