Thursday, June 6, 2013

A Double-Dog Dare for Amazon | heathercirmo


ImageThough I cannot recall the specific program my family of four was watching, I know it was most likely on the Food or Travel channel during the 7 o’clock hour. We enjoy “Chopped,” “Man vs. Food,” “Diners, Drive-Ins and Dives.” Yes, we’re a family of foodies. It should have been a safe time for the whole family to enjoy television. Shame on me for assuming anyone has my family’s best interests in mind in this dark day and age. And shame on me for not watching a recorded program on my DVR. Then, we could have fast-forwarded through the commercials, as usual. Perhaps, then, I wouldn’t be tempted to throw my Kindle out the window.


Amazon, the makers of the popular e-Reader, has this new commercial out that does more to promote same-sex marriage than the Kindle:


My husband and I were unprepared for the surprise ending of this ad, and I’m pretty sure all of us gasped in unison. We hit the mute button and just took some time to process what we just saw and to deflect a lengthy discussion about gay marriage with our elementary-aged kids. I think my husband said something like, “Whoa, that was inappropriate!” I probably asked the boys if they wanted dessert, attempting to put into practice Philippians 4:8. We know that our boys are growing up in a different age from us. It’s going to be challenging for them to hold to the Biblical view of sexuality amidst a corrupt culture, but why are businesses like Amazon and Starbucks choosing to alienate current loyal customers with their propaganda? How is this good business? Do they really believe that promoting same-sex marriage is worth losing money? Aren’t there worthier causes out there–like, for example, human trafficking? Something that the public desperately needs to know about. And if they did, they would be repulsed and goaded into action. And if we all rallied behind the effort to stop modern-day slavery, we could actually end it! I challenge a company to produce such a commercial. You’d make a beneficial contribution to society and boost sales! My whole family double-dog dares you, Amazon!





Source:


http://heathercirmo.com/2013/06/06/a-double-dog-dare-for-amazon/






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