by Chris Velazco, Tech Crunch
Competition in the low-cost tablet space has been heating up for a while now thanks to strong new hardware from the likes of Asus, Google, and Barnes & Noble, but it seems the time has come for the Kindle Fire hucksters at Amazon to go on the offensive against a very prominent rival: Apple’s iPad mini. The company has recently given its homepage a facelift with a very prominent comparison between the 7-inch Kindle Fire HD and the iPad mini sitting right at the top. Most of it is pretty tame and points out the disparity in features between the two tablets (ex. the Fire HD sports a higher resolution display and smarter speaker layout than the mini), but the kicker here is the quote Amazon used to drive its point home. It’s a brief snippet culled from a Gizmodo post by Brent Rose on Apple’s perceived hypocrisy when it came to crafting a smaller tablet:
“…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”
http://techcrunch.com/2012/10/28/amazon-gets-feisty-updates-homepage-to-talk-smack-on-the-ipad-mini/
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Source:
http://people.uis.edu/rschr1/?p=4962