Saturday, October 13, 2012

Strategy Amazon: Kindle is sold at cost, profit comes from online ...

Jeff Bezos, Amazon CEO, confirmed Thursday that the company sells its popular Kindle e-readers range in price cost profit from selling content online.


This was the first time Amazon officials confirmed long speculation circulating on Wall Street, writes Reuters.

“Basically, we sell hardware costs that have supported us, so we have zero profit on hardware.’re Not trying hardware to make money, “Bezos said in an interview with the BBC, quoted by Engadget.


aggressive price policy of the company is aimed at the tablet and Kindle e-reader to reach them as users, so that they then become consumers of content that Amazon sells it online, from e-books to games or movies.


By comparison, a large part of Apple’s profit comes from sales of hardware, the iPad priced between 399 and 829 dollars, depending on specifications.


giant Sony has launched a tablet with the range of 3:00



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Source:


http://www.financial-magazine.org/strategy-amazon-kindle-is-sold-at-cost-profit-comes-from-online-98943.html






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