Amazon makes a very good instance for its Kindle Fire HD and Paperwhite with costs as low as $ 199 and $ 119 respectively, but it ends up there’s even more at work than simply unique offers to keep them inexpensive. In an interview with the BBC, the business’s head honcho Jeff Bezos exposed that they could keep the cost affordable given that they do not turn a revenue on the gadgets. “Basically, we offer the hardware at our cost, so it is break even on the hardware,” Bezos said. “We’re not attempting to generate income on the equipment.” Instead, Amazon banks on making a buck when owners of the slates and e-readers purchase books, films, games and other material with their digital store. This doesn’t precisely come as a surprise, however we’re happy that Jeff’s confirmed our suspicions.
Filed under: Tablets, AmazonBezos: Amazon breaks even on Kindle gadgets, not attempting to generate income on hardware originally appeared on Engadget on Fri, 12 Oct 2012 03:57:00 EDT. Please see our terms for use of feeds. Permalink|BBC|E-mail this|Comments
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