WAL-MART is the world’s largest retailer, recently they have also attempted to enter the online retail industry. Since the consumer through the Kindle of the series of products to buy goods more than books, WAL-MART worries about Kindle series equipment will help Amazon and its competition. They are making an explanation is, all for the company’s overall marketing strategy to consider.
Many supermarkets to sell Kindle
WAL-MART is not the Kindle shut sb. In the first person, the United States second retailers target group as early as in the spring of this year was made the same decision. Research firm Forrester Research analyst Sucharita Mulpuru thinks the retail sector, Amazon by other retail giants channel sales Kindle series of products is a little ” Troy horse .”. Sucharita Mulpuru said at the same time, retailers abandoned Kindle products may also be because the sales profit ratio is too low.
Retail giant WAL-MART tough decisions: under the frame of all Kindle products
Amazon or will be building the entity store
The first generation of Kindle Fire achieved a very good market performance this month, Amazon released new Kindle Fire, Kindle Paperwhite, Kindle HD flat, as the family of Kindle do what little one can to help. In the face of WAL-MART’s decision, Amazon declined to comment, they also has never disclosed retailers company contributed many shipments.Now WAL-MART and target have refused to sell Kindle products, the industry is expected to Amazon would have to lay solid retail store.
Source:
http://www.reviewskindlefire.org/wal-mart-give-up-kindle-fire/