Last week, Amazon unveiled the Kindle Fire HD, a shopping portal cleverly disguised as an Android tablet, and one partially subsidized by advertising. You'll find ads on the lockscreen you have to bypass in order to start using the machine, and "recommendations" to accompany the multimedia you watch, hear, and read. In fact, there are ads almost everywhere — and Amazon might be well on its way to building the ultimate ad. An ad that was only a dream in the late 90s. A dream about Jennifer Aniston's sweater.
The key is Amazon's new X-Ray for Movies feature, which does something pretty neat: It consults the Internet Movie Database (IMDb) to give you a list of actors in any scene, and can show you other movies they've appeared in, which...
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Source:
http://technology.automated.it/2012/09/12/jennifer-aniston-your-sweater-is-here-amazons-kindle-fire-hd-points-to-the-future-of-shopping/